The problem, we're solving for businesses
Although fish is one of the most climate-friendly and affordable protein sources, Kenya faces a massive supply gap.
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PER CAPITAL
Fish consumption
Kenya
4.7 kg
Per year
Africa
10 kg
Per year
Global average
20 kg
Per year
CHALLENGES
Challenges in the fish value chain
CONSUMERS
Available products for consumers.
Whole fish
Fresh from the lake
Filleted fish
Easy to cook, high in nutrition
Value added omena
Ready-to-cook convenience
R&D
We are continually creating new products
REVOLUTIONIZING
How Samaking is revolutionizing the fish value chain
We partner with small-scale fishers & farms to promote responsible sourcing
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Investing in cold chain solutions across the value chain to guarantee product quality.
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We purchase fish at transparent, fair prices to empower local producers
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We drive fish consumption via B2B & franchising models
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SUSTAINABILITY & IMPACT
Why fish is a climate smart protein
Compared to other animal proteins, fish has the lowest carbon footprint and highest feed efficiency. By promoting fish over high-emission meats, Samaking directly contributes to reducing greenhouse gas emissions.
Fish
Feed conversion ratio 1.3 - 1.9, carbon emission 1.3 - 1.8kg
Chicken
Feed conversion ratio 3.9, carbon emission 5.8kg
Beef
Feed conversion ratio 8.0, carbon emission 15.5kg
OUR TEAM
Meet the team
CEO
Ops and Supply Chain
Strategy
Finance
Store Operations
Customer Experience
Customer Experience
Customer Experience
Sourcing & Farmer Relations
Sales