The problem, We're Solving
Although fish is one of the most climate-friendly and affordable protein sources, Kenya faces a massive supply gap.
PER CAPITAL
Fish Consumption
Kenya
4.7 kg
Per year
Africa
10 kg
Per year
Global Average
20 kg
Per year
CHALLENGES
Challenges in the Fish Value Chain
Overfishing & Unsustainable Practices:
Declining wild stocks-
Lack of Reliable Market Linkage:
Farmers struggle with off take -
Limited Cold Chain Infrastructure:
Post-harvest losses up to 40% -
Poor Distribution Networks:
Fish doesn’t reach key markets efficiently
REVOLUTIONIZING
How Samaking is Revolutionizing the Fish Value Chain
-
Sustainable Practices:
We partner with small-scale fishers & farms to promote responsible sourcing -
Cold Chain Management:
We invest in cold chain interventions across the value chain to guarantee product quality -
Guaranteed Offtake for Farmers:
We purchase fish at transparent, fair prices to empower local producers -
Market-Driven Approach:
We drive fish consumption via B2B & franchising models
PRODUCTS & SERVICES
For Consumers
Enjoy fresh, sustainably sourced fish from Lake Victoria and other local fisheries, processed with care and sold through our retail franchise network.
Available Products
Whole Fish
Fresh from the lake
Filleted Fish
Easy to cook, high in nutrition
Value added Omena
Ready-to-cook convenience
R&D
We are continually creating new products
PRODUCTS & SERVICES
For Businesses B2B
Hotels & Restaurants
Partner with us
Supermarkets & Retail Chains
Partner with us
Exporters & Large Distributors
Partner with usWhy Partner With Us?
-
Tech-Enabled Supply Chain –
Inventory tracking, tracability & real-time demand insights -
Cold Chain Storage & Processing –
Freshness guaranteed from farm to fork -
Ethical Sourcing & Sustainability –
Compliance with local & international food safety standards
SUSTAINABILITY & IMPACT
Why Fish is a Climate-Smart Protein
Compared to other animal proteins, fish has the lowest carbon footprint and highest feed efficiency:
Fish
Feed conversion ratio 1.3 - 1.9, carbon emission 1.3 - 1.8kg
Chicken
Feed conversion ratio 3.9, carbon emission 5.8kg
Beef
Feed conversion ratio 8.0, carbon emission 15.5kg
By promoting fish over high-emission meats, Samaking directly contributes to reducing greenhouse gas emissions.
Learn More