Empowering the people who feed Africa

We partner directly with fishermen and fish farmers—providing stable demand, fair pricing, and tools to grow their income. If you farm or fish, we’re here to help you do it better, smarter, and more profitably.

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PARTNERSHIP

Why partner with Samaking?

Guaranteed Market Access

We offer farmers Letters of Intent for guaranteed offtake, helping them secure reliable buyers and improve long-term planning through stable demand and pricing assurance.

Better Prices, Paid On Time

Our transparent pricing model ensures partners get fair value for their produce, with prompt payments that support cash flow and reduce financial strain on fish farmers and traders.

Cold Chain Handling & Reduced Post-Harvest Loss

Through co-financed cold hubs and optimized logistics, we maintain freshness, reduce spoilage, and ensure compliance with quality standards from lake to customer plate.

Training, Inputs, & Quality Standards

We provide technical support, training on best aquaculture practices, and access to quality inputs to improve yields, sustainability, and adherence to food safety standards.

Digital Onboarding & Transparent Payments

Our digital platform simplifies onboarding, tracks deliveries, and ensures partners receive timely, traceable payments with complete transparency and minimal paperwork.

REVIEWS

Voices from the field

Value for money! Their fish is delicious and affordable. It is also hygienically packaged while the delivery service is pretty reliable

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Rachel Muinde

Retail Customer

I have been buying fish from them for last 1 year, the fish are always fresh and I love the customer service.

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Joan Ndunge

Retail Customer

Delivery was fast and efficient. Customer service was excellent. I love their fish, it was delicious. I will definitely continue being your customer.

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Sally Wamae

Retail Customer

Excellent market for fresh tilapia in Nairobi. As an American Angolan I needed a reliable marketplace to buy fresh fish and Samaking delivers consistently. Easy online ordering and delivery service. Very pleased.

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David Cole

Retail Customer

Samaking has the best, fresh fish from Lake Victoria. The quality has been consistent for the last 7 months that I've been ordering from them and the customer experience has been impressive. Keep up the good job

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Position

Samaking has transformed how we source fresh fish for our restaurant—reliable, high-quality, and always fresh!

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Hotel partner

We no longer struggle with market access. Samaking ensures fair prices and consistent demand for our fish.

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Fish Farmer in Homabay

PARTNERSHIP

Who we work with

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Artisanal fishermen

We support local fishers with access to markets, cold storage, and fair pricing—helping preserve traditional livelihoods while boosting incomes and food safety.

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Smallholder fish farmers

We collaborate with small-scale farmers to improve production, reduce losses, and access reliable buyers through our smart fish value chain systems.

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Youth & women groups

We empower youth and women-led enterprises in aquaculture with training, financing, and tools to grow their role in Africa’s blue economy.

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Fingerling hatcheries

We connect hatcheries to reliable buyers and offer quality assurance support—ensuring access to healthy, fast-growing fingerlings across the region.

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Co-operatives and CBOs

We work with organized groups to scale impact, streamline operations, and bring collective access to finance, training, and markets across communities.

We’re not just buyers, we’re partners in your growth. As we expand, we want to take you with us.